Elzaburu launched a new website, thus culminating the evolution of its corporate identity that began in 2025, coinciding with the celebration of its 160th anniversary.
The new web project was created with the aim of strengthening the firm’s digital positioning and bringing to the digital environment a new way of presenting its experience, its value proposition and the hyper-specialization of its professionals.
The new identity reflects the current image of Elzaburu without abandoning what has defined the firm for generations: excellence, hyper-specialization and a trajectory closely linked to innovation.
Beyond a new image
The new visual language connects legacy and future, combining references to historical inventions, patents and designs with images of the technologies and advances that are transforming industry and society.
This new image that Elzaburu had been gradually incorporating into its media and communications is now being fully transferred to its main digital channel.
But the project goes beyond a visual overhaul. To make it easier for clients and new visitors to use, the new website also changes the way Elzaburu’s activities are organized and presented, addressing not only legal disciplines but also the needs of companies and organizations at different stages of their intangible assets.
Its architecture thus more clearly reflects the firm’s value proposition: a vision that goes beyond protection and also includes exploitation, defense and negotiation, as well as the financing and monetization of intangibles throughout their entire life cycle.
Another key aspect of the project is to place knowledge and professionals at the heart of the digital experience.
Specialized Content
The new website seeks to make Elzaburu’s hyper-specialization visible through its capabilities and, above all, the knowledge generated by those who work daily in each subject.
Audiovisual capsules, articles, current affairs analyses, and commentaries on legal resolutions and developments bring the experience of its professionals closer to clients and other audiences in the legal and business sectors.
The website thus becomes not only a space to learn about the firm and its capabilities, but also a gateway to the knowledge that ELZABURU generates around industrial and intellectual property, innovation, digital law and the management of intangible assets.
With the launch of its new website, Elzaburu completes a brand evolution that connects its legacy with its vision for the future, while maintaining the essence that has defined the firm since 1865.
