Ecija has added Laura Alonso to its team to strengthen its intellectual property expertise. The new Ecija partner has years of experience advising prominent international clients, including the world’s largest beverage company, one of the world’s leading big tech companies, the owner of the world’s best-selling cigarette brand, and the governing body of world football, for which she coordinates the global management of its intellectual property portfolio.
In the words of Alejandro Touriño, CEO of Ecija, “the addition of Laura and her team decisively strengthens our intellectual property practice at a time when protecting intangible assets has become a key element of business strategy. Her international experience, her track record of success in protecting these assets, and her global coordination skills bring added value to our clients.”
For her part, Laura Alonso stated, “It is an honor to join Ecija, a leading firm in innovation and legal advice in the digital economy. I am embarking on this new chapter with enthusiasm and the goal of contributing to the growth of the intellectual property practice at a firm that is firmly committed to strategic, high-value-added advice, challenging traditional approaches.”
More from Laura Alonso
Throughout her career, Laura and her team have led the protection strategy for portfolios of brands, designs, and domain names for large multinational groups, defending iconic trademarks before the EUIPO and the General Court of the EU. Her joining Ecija strengthens the firm’s ability to offer comprehensive advice on the protection and strategic management of trademarks globally.
Her practice and career have been recognized by Chambers & Partners, where she is ranked in Band 2 in her area of expertise. She is also distinguished in the 250 Women in IP global ranking, which positions her as one of the leading figures in the field of intellectual property worldwide. Furthermore, she actively participates in international organizations such as the International Trademark Association (INTA) and the International Association for the Protection of Intellectual Property (AIPPI), solidifying her position as a leading figure in the global intellectual property arena.
This move follows the integration just a year ago of Carolina Montero and her team, who already manage relevant brand assets for leading companies in Spain in sectors including technology, fashion, and consumer goods.
